Reels

Concept A Gen II is the ultimate fishing partner.  Tough as nails, reliable, and more capable than ever, you won’t ever leave this reel at home.  The new Bulldog Carbon Drag system is back and ready to stop the biggest trophy fish you can find with 25 lbs of stopping power.  Equipped with our H.A.M. hardened brass main gear and cut with Japanese Hamai precision, it’s a formidable weapon.  The ultra-low palm fitting design now features 25% more line capacity without increasing the overall size of the reel.

Exceptionally light, the Concept C Gen II weights 5.89oz/167g! Loaded with new tech and designed for performance, this is the reel you will want to cast all day and never put down. You will find yourself re-tying your lures, instead of grabbing the other combos you prepared. Cast Iron Carbon material is a major advancement in material technology that delivers on our goal of building a zero-corrosion frame that fishes like it was metal.