Baitcast Reels

Concept A Gen II is the ultimate fishing partner.  Tough as nails, reliable, and more capable than ever, you won’t ever leave this reel at home.  The new Bulldog Carbon Drag system is back and ready to stop the biggest trophy fish you can find with 25 lbs of stopping power.  Equipped with our H.A.M. hardened brass main gear and cut with Japanese Hamai precision, it’s a formidable weapon.  The ultra-low palm fitting design now features 25% more line capacity without increasing the overall size of the reel.

Exceptionally light, the Concept C Gen II weights 5.89oz/167g! Loaded with new tech and designed for performance, this is the reel you will want to cast all day and never put down. You will find yourself re-tying your lures, instead of grabbing the other combos you prepared. Cast Iron Carbon material is a major advancement in material technology that delivers on our goal of building a zero-corrosion frame that fishes like it was metal.

Born from a pedigree of performance and style, the Inception is a feature-packed reel capable of meeting any demand you make. The Inception is incredibly easy to fine tune and adjust. Its lightweight body and super low-profile design provide incredible comfort during long days on the water.

The Origin TX from 13 fishing is an entry level reel loaded with features to keep you casting all season long. Designed with saltwater in mind, the Origin TX will also excel in the freshwater and coupled with its striking aesthetics, will keep you looking the goods while you're out fishing.

Tournament-tough quality and superb dependability, Shimano built the Curado 300 for anglers who aren’t just chasing fish but those targeting quality over quantity. Incorporating a deep 300-size spool intended for heavy-pound line and the needed capacity for extra-long casts, the Curado 300 features a long handle with wide-grip knobs to provide anglers with the extra power that’s necessary when pulling on big fish. At the backbone of the Curado 300 lies its rigid HAGANE Body that prevents flex when that giant finally decides to commit. Available in two gear-ratio options — a standard 4.7:1 and an HG 6.6:1 — the Curado 300 allows anglers to find the right reel to match their fishing style and needs. Engineered with power in mind, the standard 4.7:1 model pulls double-duty for anglers fishing slower, methodical presentations, or when fishing with Alabama rigs or magnum crankbaits. The HG’s 6.6:1 gear ratio provides a slightly faster retrieve and is ideal for anglers aggressively working baits or for quickly picking up topwater slack. Built to fish big baits for big fish, Shimano created the Curado 300 to perform and never back down.